One of our favorite shops in the Midwest and one of our favorite areas to fish anywhere. Matt and his staff are always pleasant always willing to point you in the right direction. During the trout season they post daily reports on their website that are helpful in plaining your trip to the Driftless Area. If your in the area you gotta run in and check out the shop, I can't wait to get back up there.
There's a link to their site on the Support the locals page.
SUPPORT THE LOCALS!